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RICK AND MORTY WORMAGEDDON: LONDON

Project Manager + Social Strategy
CANNES LIONS SILVER AWARD 
Client: adidas
Agency: TBWA//neboko
Production: Adult Swim, XD Agency
Creative Director: Gill Austin
Brand Partnerships: Jill King, Edward Poole, Erin Scruggs
Producers: Vanessa Palacios, Eric Nelson
Designers: Brandon Lively, Trey Wadsworth, Elyse Salazar
Social Director: Michael Cahill


As part of the premiere of Rick and Morty season 6, we embarked on a global IRL episode: Wormageddon. We extended our adidas partnership to include a custom build for this campaign, and on August 31, we unveiled to Rick and Morty and Arsenal fans alike the beautiful monstrosity below. Yes, Mr. Meeseeks and Morty are all wearing X Speedportal boots and Arsenal-inspired kits mit den drei Streifen. Social content included a build reveal + a fan reaction video across IG Reels and TikTok.




Most Professional >>> Least Professional