ADIDAS x RICK AND MORTY
Project ManagerCANNES LIONS SILVER, 2023
Client: adidas
Agency: TBWA//neboko
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Jill King, Edward Poole, Erin Scruggs
Producer: Vanessa Palacios
Social Director: Michael Cahill
Agency: TBWA//neboko
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Jill King, Edward Poole, Erin Scruggs
Producer: Vanessa Palacios
Social Director: Michael Cahill
We, the keepers of Rick and Morty, partnered with adidas on the launch of their X Speedportal football boots (British for soccer cleats). The campaign kicked off (sorry) with teaser images on social, before we released the full :90 animated adventure. Adidas took it from there with a full retail installation in their flagship stores and a feature on their website. And then we won 3 CLIO Awards and a Silver Lions.
