THE REAL COST X POCKET MORTYS
Project Manager + Creative Strategist + Copywriter
Client: The Real Cost
Agency: FCB
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Erin Scruggs
Writer: Dennis Moloney
Producer: Jonathan Delgado
Social: Michael Cahill
Agency: FCB
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Erin Scruggs
Writer: Dennis Moloney
Producer: Jonathan Delgado
Social: Michael Cahill
The Real Cost wanted a campaign to support their anti-vape messaging built in the world of Rick and Morty, so we put them into the place where anything is possible: Pocket Mortys. I helped develop the overall campaign package to include custom content, in-game elements, and social promotion and managed the execution. We created a raid boss, custom Morty, and player rewards.
Interstitials and gameplay moments from the Pocket Mortys integration.
Toxic Metal Morty stat sheet, copy by me.
