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ERIN
SCRUGGS

THE REAL COST X POCKET MORTYS

Project Manager + Creative Strategist + Copywriter

Client: The Real Cost
Agency: FCB
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Erin Scruggs
Writer: Dennis Moloney
Producer:
Jonathan Delgado
Social: Michael Cahill

The Real Cost wanted a campaign to support their anti-vape messaging built in the world of Rick and Morty, so we put them into the place where anything is possible: Pocket Mortys.  I helped develop the overall campaign package to include custom content, in-game elements, and social promotion and managed the execution. We created a raid boss, custom Morty, and player rewards.  

Interstitials and gameplay moments from the Pocket Mortys integration.

Toxic Metal Morty stat sheet. Copy was done by me!
Toxic Metal Morty stat sheet, copy by me.


Most Professional >>> Least Professional