PRINGLES X POCKET MORTYS SCRIPT

Creative Strategy + Copy
Part of a CANNES LIONS BRONZE, 2021 award-winning campaign.

Client: The Real Cost
Agency: FCB
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Erin Scruggs
Producer: Dennis Moloney
Social: Michael Cahill

As part of the larger Pringles x Rick and Morty partnership, I managed the integration into Pocket Mortys, including developing the creative strategy and penning a script for a :15 social spot. The promo supported the integration across Adult Swim’s digital/social and features an outdated slang word that I was delighted to have approved by the client.