PRINGLES X RICK AND MORTY

Project Manager + Creative Strategist + Award Submission
CANNES LIONS BRONZE, 2021

Client: Pringles
Agency: Grey
Production: Adult Swim
Creative Director: Gill Austin
Brand Partnerships: Jill King, Edward Poole, Erin Scruggs
Producer: Vanessa Palacios
Social: Michael Cahill, Matthew Hutchinson

No need to bury the lede... this bad boy won a Cannes Lions in advertising! We made a branded content spot that aired at the Super Bowl, released Pickle Rick Pringles (and two other flavors), integrated them into Pocket Mortys, and developed content for two virtual events (COVID times). The goal of the campaign was to set Pringles apart in the crowded salty snacks marketplace, and as you can see in the summary, it delivered.