PICKLE RICK MIRACLE SELTZER
Project Manager + Creative Strategist
Client: Miracle Seltzer
Production: Adult Swim
Creative Director: Gill Austin
Designers: Brandon Lively, Trey Wadsworth
Brand Partnerships: Edward Poole, Erin Scruggs
Writers: Matthew Hutchinson, Zach White
Producer: Jonathan Delgado
Production: Adult Swim
Creative Director: Gill Austin
Designers: Brandon Lively, Trey Wadsworth
Brand Partnerships: Edward Poole, Erin Scruggs
Writers: Matthew Hutchinson, Zach White
Producer: Jonathan Delgado
Part brand partnership and part consumer product, we went all in with this one. We launched the limited edition seltzer during the Adult Swim Virtual Festival with a content series featuring Williams Street Swap Shop as well as influencer taste reactions. Promotion also included press and a social campaign. Before you ask, Pickle Rick Miracle Seltzer is definitely dill forward.
