GOD OF WAR RICKNAROK — Erin Scruggs

GOD OF WAR RICKNARÖK

Project Manager

Client: Sony / PlayStation
Agency: Adult Swim
Creative Director: Gill Austin
Brand Partnerships Manager: Erin Scruggs
Producer: Vanessa Palacios

We dropped this masterclass in branded content at midnight on social after the premiere of Rick and Morty season 6, and by the time I woke up it had 1.2M views and was trending on YouTube. When fandoms align, they really align.

It probably didn’t hurt that we translated it into nine (9!) different languages for a global launch and built display ads to run across Adult Swim O&Os.

︎ FAQ
︎ CONTACT

ERIN
SCRUGGS

GOD OF WAR RICKNARÖK

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︎

︎

︎ FAQ ︎ CONTACT

window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-3M36F0PRQJ'); ERIN SCRUGGS

GOD OF WAR RICKNARÖK

︎ ︎ ︎

︎ FAQ
︎ CONTACT

ERIN
SCRUGGS

︎

︎

︎