COLOR YOU CAN FEEL DIGITAL BROCHURE

Copywriter

Agency: Make & Co.
Client: Momentum Textiles & Wallcoverings
Art Director: Emily Schumer
Copywriter: Erin Scruggs
Producer: Annie Lynch

Summary

As part of Momentum Textiles & Wallcoverings continued artist collection series, I was contracted to draft product copy for their latest collaboration with Yinka Ilori, a British-Nigerian multimedia artist. His bold, bright patterns demanded equally bold product descriptions that supported the name and design ethos! of the collection: Color You Can Feel.

My Approach

I began as I am want to do by absorbing as much information as I could: reading past design brochures and existing web copy and giving myself a crash course on color theory. If these designs are all about feeling color, the copy needs to back up that claim, amirite?

As this was my first time working with these partners, I intentionally drafted and delivered multiple alts to make the creative review process more productive. If they had multiple options to look at, we could more quickly hone in on the tone and creative direction. That approach paid off! The first round of feedback was minimal, and from there, we added additional deliverables (product copy, artist biography, event invitation, and more).

The real star of the show, however, is the digital brochure. Flip through below.