BURGER KING X RICKMOBILE MINI TOUR
Project Manager + Onsite ManagerClient: Burger King
Production: Adult Swim, XD Agency
Creative Director: Gill Austin
Brand Partnerships: Edward Poole, Erin Scruggs
Production: Adult Swim, XD Agency
Creative Director: Gill Austin
Brand Partnerships: Edward Poole, Erin Scruggs
To promote their app, Burger King partnered with us to bring the Rickmobile out to fans at BK locations in four cities. Fans got a free Rick and Morty pin for downloading the app, and they were able to buy exclusive Rickmobile merch at the pop-up shop. The tour was supported with FB events for each location as well as a claymation branded content piece that aired on linear and was amplified on social.
