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ERIN
SCRUGGS

APPLE/SIRI x ATHF PROMO

Writer + Project Manager
Agency: Adult Swim
Client: Apple / Siri
Creative Director: Gill Austin
Copywriter: Erin Scruggs
Editor: Jonny Rej
Producer: Erin Scruggs

Summary

I wrote this :15 spot for Apple to promote Siri’s search functionality using Adult Swim IP; it’s done in the style of Adult Swim bumps and promotes the availability of one of the most popular original series, Aqua Teen Hunger Force, on Apple’s platforms. Win win! It aired on Adult Swim throughout 2023.

My Approach

I have :10 seconds to convey an entire thought before the Siri nmemonic endcard. It needs to be funny, getable, and relate back (ish) to the show, what do I write?

I came up with 3 different options to send to the client. They came back with their preferred direction, which I workshopped a bit with my CD, and before I knew it, we had a client-approved script. 
Most Professional >>> Least Professional